A sample product store:<\/strong><\/h3>\n\n\n\nThis could be something like Beatstars or Airbit, where you can build a site on their domain, and host a product page for your sample pack. The benefits are that this is super easy! Simply upload the image, write a little bit of text about it, and add some demos.<\/p>\n\n\n\n
It\u2019ll look something like this which I made in Beatstars. You can also make your sound kits free and require people to follow or subscribe to be able to download them. <\/p>\n\n\n\n <\/figure>\n\n\n\nThe benefits are that it\u2019s super easy to set up, Beatstars is cheap, you keep 100% of the revenue, the page looks alright, and it can get some traffic from people visiting Beatstars\/Airbit.<\/p>\n\n\n\n
The downsides are that there is very limited customization you can do with the page, you can\u2019t add upsells, or cross-sells, and it’s harder to properly optimize for SEO (google rankings). <\/p>\n\n\n\n
However, if you don\u2019t intend to release a lot of packs, just a handful to your followers, this can be a very smart option. <\/p>\n\n\n\n
Your own eCommerce website: <\/strong><\/h3>\n\n\n\nThis is what most serious producers use to sell their sample packs online. These days, you can often do this without having to hire a developer by using a website builder like Shopify, Selfy, or WordPress to build a website on your domain with your sample packs. For example, this is our site:<\/p>\n\n\n\n <\/figure>\n\n\n\nWe have all our sample packs, some free packs, a blog, proper demos, reviews, and more. This is very professional and helps with getting producers to trust you and buy. You can easily build a website on Shopify in under an hour, and start putting your sample packs up. <\/p>\n\n\n\n
Another benefit is that since it\u2019ll be on your domain, you’ll be able to write blog posts and drive traffic to your page which will help it rank high on Google. This can get you sales on autopilot. <\/p>\n\n\n\n <\/figure>\n\n\n\nThe downsides are that it\u2019s a lot of time and effort to properly set up, can cost a bit of money, you need at least a handful of sample packs to make it worth the time, and you\u2019ll need to drive all the traffic to the site yourself since it\u2019ll take a long time before Google starts indexing and ranking your pages. <\/p>\n\n\n\n
The upsides are that it looks professional, you can upsell and cross-sell other packs. If you rank on Google you\u2019re making free money since you don’t have to advertise. Also, you can put out free packs to collect emails. Plus, it\u2019s easy to have a blog on your site to write helpful articles (like this one). This not only helps you build a relationship with your audience but also helps you rank and get traffic. <\/p>\n\n\n\n
For almost every sort of producer, this is the best option. For a select few producers who want to go levels above\u2026 this next one may interest you. This one and the next one work together perfectly.<\/p>\n\n\n\n
Building a sales funnel around a sample pack offer:<\/strong><\/h2>\n\n\n\nMaybe you\u2019ve seen ads for sample packs, MIDI, packs, plugins, and courses before. Most of the time those would be sending you to a sales page\/sales funnel. This is a page, or series of pages with the purpose of selling one product. It doesn\u2019t link to other pages, social media, or blog posts. <\/p>\n\n\n\n
The goal is to effectively show the benefits and value of a specific product and increase the number of people who visit the page and actually buy. The previous options have a lot of friction which results in potential customers leaving. A sales funnel reduces all the possible options a user can take down to leaving or buying. <\/p>\n\n\n\n
This is an example of a funnel we built for a product called the Producer Growth Kit:<\/h3>\n\n\n\n <\/figure>\n\n\n\nAs you can see the navigation bar at the top scrolls users down to reviews, demos, bonuses, FAQs, and the order form. If I was to run ads to the website in the previous example, versus this page here, this page could make 5x-10x the sales because of how effective a dedicated sales page is. <\/p>\n\n\n\n
I could probably record a 10-hour course going over how to properly build a successful sales page and product, and I still would barely scratch the surface, so I\u2019ll go over the fundamentals.<\/p>\n\n\n\n
You should…<\/h3>\n\n\n\nMake an amazing product, that is competes with other sample packs in terms of value and quality.<\/li> You need reviews on your site. Reach out to customers and users of the pack and get them to film or message you a review. I’d recommend not using fake reviews because it will break the trust between you and your audience. <\/li> You need a lot of demos. If people are going to pay you for this sample pack, they\u2019ll want to be able to hear a lot of demos. <\/li> Record a sales video if possible. In the video, I go over the features of the kit, demos, and bonuses. It helps when people can put a face to the company and it builds trust. <\/li> FAQs (Frequently Asked Questions) are important. What are potential customers asking that isn\u2019t clear on your website? Is your pack royalty free? Is there a money-back guarantee? How will they receive the download?<\/li> Consider adding benefits and \u201csales copy\u201d to your page. This is text and dot points going over the benefits of the product and how it\u2019s going to help them. This is much more powerful than outlining the features. People want to know how it\u2019s going to help them. <\/li> Optional marketing features include email collection, an abandoned cart sequence, an exit popup, a proof popup, product bumps and upsells, etc. <\/li><\/ul>\n\n\n\nThis is for the 0.1% of producers who have a really good product and want to take things to the next level when it comes to marketing. <\/p><\/blockquote>\n\n\n\n
This part has the highest effort out of all of the options but also the highest reward. <\/p>\n\n\n\n
The downsides are that it\u2019s very hard and expensive to set up. You\u2019ll need to effectively drive traffic to make it worth it. It’s likely you will have to make hundreds of changes to optimize it properly. You only have so much time in the day so it’s a bit of a trade off. With the same time and effort, you probably could have added 15 sample packs to your sample pack store. <\/p>\n\n\n\n
Why build a sales funnel to sell sample packs?<\/h3>\n\n\n\n The upsides to this when your sales funnels done effectively and hyper-optimized you have the opportunity to run ads to the page and make back the same, or a little more than what you spend on ads. <\/p>\n\n\n\n
Doing this, turns your funnel into a customer acquiring machine. <\/p>\n\n\n\n
Since it converts so high, it will also make the methods in the next section more profitable. <\/p>\n\n\n\n
How to drive traffic to your sample packs, and get sales:<\/strong><\/h2>\n\n\n\nOnce you have a store of some sort, next you need people to visit the store and buy. <\/p>\n\n\n\n
The methods that cost the least amount of money usually require mass amounts of effort. The methods that cost a lot of money usually do all the work themselves. <\/p>\n\n\n\n
I’d recommended for you to start with the free\/cheap methods and then work your way to the expensive methods where you can scale.<\/p>\n\n\n\n
The methods I\u2019ve had great success with are content, outreach, affiliates, and paid traffic. <\/p>\n\n\n\n